8 Emerging Dietary Supplement Trends Shaping 2023 and Beyond
The dietary supplement market is poised for substantial growth, projected to soar from $140.3 billion in 2021 to an estimated $272.4 billion by 2028. This surge is attributed to heightened health awareness post-COVID-19 and the aging population's concerns about meeting daily nutrient levels, propelling the market forward.
Immunity, Stress Relief, and Cognitive Health
Immunity Support: Consumers seek supplements targeting respiratory health, gut health, and hair growth. Vitamins D and C, Zinc, Echinacea, and other herbal supplements are sought-after for boosting immunity.
Stress, Sleep, and Cognitive Health Support: Ingredients like Ashwagandha, Ginseng, Lion’s Mane, and Bacopa, alongside melatonin, glycine, valerian root, and B complex vitamins, are in demand for alleviating stress and improving mental health.
Bone, Joint Health, and Eye Care
Bone and Joint Health Support: Collagen, curcumin, Vitamin K2, cucumber extract, and botanical ingredients are popular for enhancing joint function and reducing inflammation.
Eye Health Carotenoids: Ingredients like capsanthin, zeaxanthin, and cryptoxanthin aid in reducing eye strain and supporting ocular health.
Electrolytes and Sustainable Packaging
Electrolyte Supplements: With a growing market worth, electrolyte supplements in tablets, powders, and liquids are convenient for hydration and health monitoring, appealing to athletes and all consumers.
Eco-Friendly Packaging: Consumers prioritize sustainability, favoring recyclable and refillable packaging options, encouraging supplement brands to invest in eco-friendly packaging solutions.
Vegan and Plant-Based Supplements
Plant-Based Supplements: A surge in vegan and plant-based diets propels the demand for vegan versions of iron, B12, and protein supplements, aligning with consumers' dietary preferences.
Seizing the Opportunity
The supplement market in 2023 offers a vast scope for brand owners to capitalize on emerging trends. Incorporating these trends into product lines will appeal to health-conscious customers, setting brands apart in this competitive landscape.